I just purchased my third Tumi travel bag and it made me think about the concept of “brand loyalty”- becoming committed to a brand and making repeat purchases. I wonder- has that concept actually found a home in me, an individual who has always been open-minded, versatile and not particularly brand-conscious?
In October, I traveled to New York City with my Tumi Voyageur International Carry On and I couldn’t have been more pleased with the look and the performance of the bag. I was able to fit in a long weekend’s worth of multi-seasonal clothes and shoes and still find room for trinkets purchased in NYC plus a full-length leather coat my daughter bought at a street market. When the suitcase was empty, it lay flat and was so easy to slip into the closet of our “space is a premium” NYC apartment rental. In addition, we spent a considerable amount of time pulling our suitcases through the streets of NYC and my bag was light, maneuverable and after all that hauling around the city, there wasn’t a mark on the in-line skate wheels that Tumi uses on their wheeled bags.
I also travelled with my second Tumi purchase, which was the Brive Sling Backpack. I prefer to be hands-free and this backpack is worn cross-body which I find much more comfortable than a traditional two strap backpack. It was the perfect size for my Lonely Planet Guide to New York City, my wallet, travel documents and a Vapur foldable water bottle.
I made my third Tumi purchase because the only aspect of my travel bag that I was unhappy with was the fact that the leather bag that I tried to perch on top of my Tumi suitcase while in-transit kept falling off. After righting the leather bag for the eighteenth time, I made a mental note to buy the Tumi Just in Case Tote, which has a pass-through that you wrap over the handles of your suitcase and keeps the bag from falling off the suitcase.
So have I become that person who stays loyal to just one brand and my answer is “not really” – I like the fact that all my Tumi bags are made of the same high quality nylon, have the same great look and complement one another however when I need a new suitcase, I would be open to purchasing one of the other quality brands that we carry like Victorinox, Rimowa, Hideo Wakamatsu or Eagle Creek. Lindsay and Julie meet regularly to discuss the merits of certain brands over others with an eye to quality, style, durability and reliability. If asked, I am certain that both would say that rather than promoting brand loyalty, Peace Frogs Travel/Outfitters is all about promoting “quality loyalty”. Claire, January 2014